the developers' actions speak for themSELVES -
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THEY(developer self-interests) tried to pave the Village Entrance with a $65 million parking garage the length of a football field

THEY tried to PAVE Big Bend with a storage center 97,025-square-foot, 630-unit building (twice as big as the Village Entrance parking garage ). The outsider developer has developed office and self-storage facilities in Irvine, Laguna Niguel and Costa Mesa, said Laguna Beach is a "prime candidate."

The City Council (over the objection of Toni Iseman) paid $5.3 million to PAVE the dirt lot near Art-A-Fair in the Canyon for a parking lot when it was already being used as a parking lot for years!

The City Council approved (over the objections of Toni Iseman and Rob Zur Schmiede to build this
apartment complex in the Canyon over the objections of the Canyon's neighborhood and the City's General Plan specifically requiring any development in the Canyon be "rural" in nature
apartment complex in the Canyon over the objections of the Canyon's neighborhood and the City's General Plan specifically requiring any development in the Canyon be "rural" in nature

When quaint is no longer quaint. The "McMansionization" of Laguna Beach has become a favorite pastime of this City Council that has approved most developer requests to pave over ever allowable spot of land